How we verify information
Much of the text on Loviux is written and kept up to date by Lova, our artificial intelligence. That is exactly why we care about where every piece of data comes from and who is accountable for it. This is how we work.
Who does what
- Lova, the Loviux AI, writes and translates product pages, guides and comparisons, and keeps them up to date.
- Antonia Gómez, founder and director, and Josep Purroy, director, oversee the shop: they set the rules for what gets published, approve any spending or refund and are accountable for what we say.
- Antonia Gómez reads and approves, one by one, the usage tips for each type of product (66 as of 6 November 2026). On each product page, our AI adapts the approved tip to that product using its data, and an automatic check and a second review make sure it says no more than what she approved. It is the review of someone with 17 years of advising customers, not a medical review.
- Ester Álvarez Guillén, psychologist and sexologist, writes the advice on our bundles. Her name only appears on what she has written or reviewed.
- The technical team at Kiwop maintains the website and the automatic checks described here.
Loviux is an online shop certified to ISO/IEC 27001, ISO/IEC 42001 and the Spanish ENS (medium category), run by Hiloud Solutions, S.L., holder of the certificates. What they cover and how to check them: Security, privacy and certifications.
Where our product data comes from
Every technical detail on a product page (size, material, battery, water resistance, lubricant compatibility) is stored in a register together with its source. When two sources disagree, the manufacturer's official information, with its data sheets and manuals, takes priority over the distributor's. If there is an official manual, we link to it on the product page.
If we do not have a verified detail, we do not make it up: the page says we do not yet have verified technical data from the manufacturer.
Which checks a text goes through before it is published
- Every figure has a source: the manufacturer, a published study you can look up or a measurement of our own, and we say which. A figure without a source is not published.
- Product figures must match the verified register.
- We check that no words are missing, that no sentence is broken and that the tips match the type of product.
- When we rewrite a product page, it is compared with the published version and only replaced if the new one is better or corrects a detail.
- When a new manual or data sheet arrives from the manufacturer, the product page is updated with that information.
How we write and maintain product pages
- Complete product pages are written from the data we have on record for each product and the documentation we hold for it. Before they are published, an automatic check makes sure every figure is in those sources, and a second review reads the whole page against them. A page that fails is not published: of about 1,300 complete product pages written up to October 2026, 184 did not pass.
- When we find a wrong detail, we correct it on every page that carries it. For example, on 4 October 2026 we corrected 346 water- or oil-based lubricants that the catalogue listed as silicone-based.
- Product pages say when their text last changed (“Product sheet updated on…”) whenever we know it for certain. That date only changes when what the page says changes: a change of price or stock does not move it.
- The “Includes technical data checked with the manufacturer” label only appears when the page cites a document from the manufacturer itself: its manual, its technical data sheet or its website. Below the table we say which source each detail comes from.
How reviews work
- We ask people who bought the product for their opinion by email, two days after they receive it. We ask them even if there was a delay, a return or a faulty product. The only time we don’t ask is when the product never arrived or the order was cancelled.
- Anyone can leave a review. Every review is checked by hand before it is published, within 7 days at most, and we never remove one for being negative. We only reject reviews that are not about the product, that contain personal data, and spam. A complaint about delivery is not published as a review: we deal with it by email.
- Each review has a label showing where it comes from. “Verified purchase” and the purchase date: the person bought the product and came from our email or from their account. “Incentivised review”: they received a 10% coupon for their next order for leaving an opinion, whether their rating is good or bad. “Product given to test”: we gave them the product to try and give their opinion, without asking for anything in return.
- Customer photos are checked one by one.
- A review written about another colour or size of the same model is also shown on the others, saying which one it was written about. We never move it to another product, to another generation of the same product or to a pack.
- Reviews are sorted by date, from the most recent to the oldest.
- The average rating is the simple average of all ratings, including those given only as stars from our email, and it always comes with the number of ratings. We only show it from 5 ratings; with fewer, each review shows its own rating.
- All reviews come from customers of Loviux or of Todo un Placer, the shop we come from. We don’t copy reviews from other websites.
- Some were written in another of our shops and are shown machine-translated.
- Reviews are kept as long as the product or an equivalent one stays in the shop. Whoever wrote one can ask us to remove it.
What we do not do
- We do not make up tests, measurements or surveys.
- We do not present other people's data as our own.
- We do not pay for positive reviews: the coupon for leaving an opinion is the same whatever the rating.
If you spot a mistake
Write to us at info@loviux.co.uk with the link to the page and what you noticed. We will check it and, if you are right, correct it.